Live cohort • Live online • Next cohort
Walk out with one validated AI-product hypothesis you can pitch on Monday.
Two live sessions. You work on your actual product — and walk out with a hypothesis you can defend on Monday, not a framework to apply someday.
What you walk out with
A working artifact, not a slide deck.
- →
A validated AI-product hypothesis grounded in real customer signal — built live in class
- →
A discovery prompt-pack tailored to your domain and ICP
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A decision matrix for when AI augments product thinking and when it actively misleads
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A lightweight evaluation framework so you can tell signal from convincing noise
This is for you if
Product managers, strategists, founders, heads of product.
- You've used ChatGPT for product research. The output sounds smart, but you can't tell if it's right — and you can't defend it to your stakeholders.
- You can't tell when AI synthesis is genuine signal versus convincing noise
- You need to defend an AI-influenced bet to people who hold the budget
- You're tired of vendor decks promising "AI-powered everything"
Curriculum
2 sessions × 2h over 1 week of practice — built around your real product.
- Module 01
Signal vs. noise: when AI lies convincingly
How to evaluate AI-generated product insights. Pattern-blindness in AI summaries. When "sounds smart" isn't grounded. A lightweight evaluation framework you use before you believe anything.
- Module 02
Hypothesis generation from real customer signal
Building testable product hypotheses from actual data — not AI hallucinations. Discovery prompt-pack tuned to your domain. Scenario modelling: what to outsource to AI, what stays human.
- Module 03
Defending the bet to people who hold the budget
How to present an AI-influenced strategy to skeptical execs, boards, and stakeholders. Evidence over enthusiasm. Decision matrix: when AI augments product thinking and when it actively misleads.
- Module 04
Live lab: build and validate your hypothesis
Take your real product. Build one validated, shippable hypothesis. Test it against your ICP and business constraints. Walk out with something you pitch on Monday.
Instructor
Practitioner. Not a training brand.
Twenty years shipping product — the last ten as a scrum master and agile coach inside teams, not as a consultant billing days. I run AI in production on my own products. Cohorts stay at max 8 so everyone gets time on their real work, not a made-up exercise.
Format & what's included
Practical details.
- Format
- 2 sessions × 2h over 1 week, live online via Zoom
- Cohort size
- Max 8 participants
- Price
- From €895 excl. VAT
- Next cohort
- — confirmed 4 weeks before launch
- Included
- Pre-work + post-work template · session materials in your repo or workspace · written summary of decisions and patterns
Reserve a seat
Want this for the cohort?
Be one of the first 6 people through this cohort. Reserve your seat and we'll confirm dates once 6+ people join — usually 3–4 weeks before launch.
No commitment required. We confirm cohorts only when 6 or more seats are reserved.
If the cohort doesn't fill, you're automatically released — no charge, no hassle.